Almusbah Perfumes - Marcus Matossian

Here's to shattering conventions, embracing unique scents, and raising a bottle to the art of perfumery. Elevate your senses!

Services

3D, Art Direction, Design, Social Media

Client

Almusbah Perfumes

Year

2019 - current

Website

In 2019, the Almusbah team reached out, igniting a collaboration on a slick 30 sec video for their social media blitz. Since then, I've been riding the creative wave alongside their stellar crew, crafting magic together for the past few years. 🚀

After working on the first video for their MUSK collections campaign, they asked me to work on all their social media-related posts and website banners.

My task was to recreate all their perfume bottles and render them in a photorealistic manner to be used in social media Instagram, and Snapchat posts as well as videos for their YouTube channel. In addition to rendering the images from time to time in high resolution for print material, from brochures, in-store banners to store fronts for each new branch openning.

As the lead 3D designer, I played a pivotal role in bringing their vision to life, ensuring every aspect of their brand resonates authentically and captivates their audience.

As the creative mind behind Almusbah’s campaigns, I’ve orchestrated captivating journeys to unveil their latest perfume launches. Additionally, I’ve had the privilege of crafting bespoke packaging designs, ensuring each new fragrance is presented in a manner befitting its allure. With an eye for detail and a passion for innovation, I’ve played a pivotal role in shaping the brand’s image and enhancing its impact in the market.

The rebranded company experienced increased customer engagement, a boost in sales, and a stronger brand presence in the market.

The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market of Saudi Arabia.